Folkloracle was founded by Dawn Frary, an Iowa City-based artist, death doula, Reiki Master Teacher, and natural intuitive. A lifelong student of mysticism and the occult, Dawn has studied tarot for over 20 years and seeks to make it accessible to anyone who is beckoned to educate and empower themselves through this esoteric art.

Since October 2018, Dawn has offered professional tarot readings and services in the Iowa City-Cedar Rapids area, including pop-up events at White Rabbit, Revival, Over the Moon Studio, Bohemian Betty Flea Market, IC Pride Fest, the Iowa City Farmers Market, and more.

The intention of a Folkloracle tarot reading is to empower clients toward their Best Good; to meet clients where they’re at without judgement, hesitation, or fear. Employing traditional, archetypal, and psychological interpretations of the cards, a Folkloracle tarot session is intended to be a sacred, intimate experience between the querent and the reader, infused with compassion, humor, and truth.